Lead nurturing is one of the few ways to expand your sales funnel  and get buyers moving through it. These days, consumers need a little help before they part with their money.

But what is lead nurturing? And what does it look like in practice?

Marketing has become cluttered with buzzwords that even marketers sometimes don't fully understand. It's hard to keep up.

For example, you need to know the Poland Email Database difference between lead capture , lead nurturing, and lead generation.

That's why we created this lead nurturing playbook. Use it to guide your prospects through the buyer's journey, answer their questions, overcome their objections, and prove your superiority over your competitors.

What is a lead? And how to get one?
What is a lead? And how to get one?

A lead is someone who has given you their contact information so that you can contact them later for marketing. It's complicated, isn't it?

Although it's all quite simple. These are your future clients.

If you're attending a trade show, you might want to talk to a potential client. You might say, "Hey, do you have a business card? We could call you later next week to discuss this further."

If a prospect hands you a business card, you've just earned a lead.

But what does this same process look like from a digital marketing perspective?

You can still collect phone numbers, especially if your business relies heavily on a sales team . However, most marketers these days are more interested in collecting email addresses.

An email is easier to digest than a phone call. There's no reason for either party to think quickly on their feet, and you can automate your marketing processes to reduce manual labor.

Let's say a potential customer finds your site via a Google search. They read the page and find themselves interested in your copy. Then they see the sign-up option , such as the top bar. 

What is a lead? And how to get one?

The prospect wants your free Purchase Email Leads tips and advice, so they enter their email address and click "I want to join!" Now you have a hook.

It sounds simple enough, but you're competing with many other people in your niche for email addresses. Plus, getting a lead is just the beginning.

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